Business Strategies: Creativity, Diversification & Transformation


Tuesday 2 February
10:00 hrs - 12:00 hrs 


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Webinar Summary

This interactive workshop is designed to support the events and business professionals in adapting creatively and profitably in the current crisis. The workshop will include practical techniques for generating and testing new ideas. A range of diversification strategies will be offered, to provide temporary income streams or complete business transformation.

This webinar would be relevant for owners and senior managers of businesses who want to adopt new strategies to cope with the COVID-19 crisis and devise a better business model for the future. 

About David Parish

David Parrish has helped hundreds of businesses in more than 50 countries to become even more successful. He specialises in creative entrepreneurship and works worldwide as a speaker, trainer and business adviser. He has a range of academic and professional accreditations in business, marketing and leadership. He is the author of two business books which are available in several translations worldwide.


What will be covered:

  • Creativity in the context of business models for the events and hospitality sector

  • Systems and techniques for generating new ideas and selecting the best ones

  • Using the Minimum Viable Product (MVP) and other ‘lean diversification’ methods for business development

  • Devising diversification options and priorities using the ‘Diversification Matrix'


By the end of the workshop, participants will:

  1. Understand how to generate new ideas using specific techniques
  2. Know how to use ‘lean diversification’ methods to test new ideas
  3. Have a ‘Diversification Matrix’ with which to map out potential diversification strategies 


mia Member: £25+VAT

Non-Member: £50+VAT 

Book Your Place