About the association

The Meetings Industry Association (mia) is the principal association supporting and growing the business meetings and events industry in the UK, and the keeper of AIM, the UK’s only recognised quality standard for the meetings industry. We support our members with research and training and, through a multitude of networking opportunities, we help them to grow and strengthen their business.

Our vision

Our vision is simple; we want to make sure that venues and suppliers in the meetings, conferences and events sector are given the opportunity to reach the absolute pinnacle of operational and service excellence.

We do this not just because we want their customers to have an outstanding experience but because we truly believe that by setting aspirational standards and by encouraging everyone to be the very best they can be. We will help them to compete better on a local, national and international level and, ultimately, ensure the UK is a destination in demand.

We award the AIM standard in recognition of their operational and service excellence, an award that every achiever is proud of.

We believe that one day every venue of worth in the UK will be accredited and that corporate clients will only select AIM accredited venues because it will be those venues and suppliers who can demonstrate clearly that they meet the demands of event professionals and their procurement teams.

We reward the achievements of our venues and suppliers by providing brilliant benefits.

 

Explore our milestones and see how it all began

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