mia Destinations Summit 2019

Monday 11th & Tuesday 12th February 2019

Hilton Liverpool City Centre, Liverpool

Book Tickets 

Summit Summary

The mia Destinations Summit is a two-day event, developed and delivered by convention bureaux from across the UK, looking at key topics and subjects relevant to convention bureaux and destinations. 

This annual event is to help convention bureau be more successful at attracting and winning conferences and events. With the aim to make confident, knowledgeable and successful convention bureau teams in the UK, meaning more business won for your destinations and the UK economy. By working together; training our teams, developing yourselves, sharing best practice and collaborating.

This event is sponsored by Visit Britain.

Who Should Attend

Anyone whose role is associated with attracting conferences and events at a destination or convention bureau: Convention bureau team members at all levels, marketers and communications people who work in a DMO or local authority.


£90: member rate 
£150: non-member rate

Your ticket includes:
Two-day summit
An after hours visit to Liverpool Cathedral with tower tour (weather permitting), food and drinks on Monday night
Followed by entry to the famous The Cavern Club for some live music


The following discounted accommodation options are available to you: 
Hilton Liverpool from £99
Ibis Liverpool Centre from £53
Novotel Liverpool from £89
Click here to book your hotel


Subject to change

Day 1

10:30 - Registration and arrival refreshments

11:00 - Welcome from host venue

11:10 - Key note address - Christian Mutschlechner – Life lessons and success stories


Workshop 1 - The latest from the VisitBritain Research Team 
· Calculating the economic impact of business events VisitBritain presents the latest multiplier figure research 
· Insights and data from the IPS and other research. 
Workshop 2 - How to grow your international audience with effective PR
· What stories are of interest and how should they be put forward - Davies Tanner 



Workshop 1 - Getting the most out of our MICE product
· A case study led session looking at examples of where destinations have gotten the best out of their venues, hotels and suppliers  
Jen Jensen – Liverpool Convention Bureau
Workshop 2 - Websites and SEO
· Developing relevant content and moving away from standalone CVB websites
Claire Heap - Leeds Convention Bureau (with Wales and Liverpool)



Workshop 1 - Social media
· How to maximise the use of social media for convention bureau and destinations
Workshop 2 - AirBnB entering the business events marketplace
· What opportunities and challenges could this bring?


Feeding the Dragon
· China is a lucrative market with real potential for your destination. This is a fun, activity based session that will showcase the opportunity to you
Jamie Ades - VisitBritain 

Day 2

08:30 - Registration and arrival refreshments

08:50 - Welcome to day two

09:00 - Key note address

09:45 - Destination brand - Julian Stubbs


10:45-12:00 - Getting the most from VisitBritain  
· Digitalisation – content, websites and business events – Fiona Macdonald 
· Destination relationship and support manager – Jamie Ades 
· The 5 year strategy - Kerrin MacPhie  


Workshop 1 - Destination Strategic Alignment
· A look at best practice examples of how cvb’s are working with sector strategies and priority areas. Can we factor in the governments industrial strategy?
Rachael McGuickin - Visit Belfast 
Workshop 2 - Show me the money!
· Convention Bureaux share best practice examples of driving bookings to their accommodation booking channel and making significant commission income 
Julia Gallagher - Visit Brighton 


13:45-14:45 - Speaker tbc

14:45-15:20 - Flipping the Industry
· Let’s prepare for the future of conference winning/organising. Flip the industry and challenge it
Graeme Mackay - Aberdeen Convention and Events Bureau 

15:20 - Closing remarks, questions, discussion and summary of day two

15:30 - Event finishes

Programme is subject to change 

This event is sponsored by Visit Britain.

Venue Location