How to nail the event digital user experience (Members only Business Breakfast)

Monday 7th January

Burleigh Court, Loughborough

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Event Summary

This Business Breakfast we have Ben Barnes from Top Banana looking at how technology needs to fit seamlessly into the event flow, making sure that technology/digital is only used at points when it makes things simpler and better as an experience. 

Digital can be the most effective tool in the events toolkit, but without a great user experience it can also be the costliest mistake and most ineffective way to engage and interact with your audience. This session will help you learn how to understand and deliver great digital user experience for your events. Zero digital or technical background knowledge is required … in fact the less technical the better! Digital developers and technology experts are great at making the technology happen, but for it to be intuitive and user friendly, it takes those with non-technical minds to ensure the average Joe can conquer the all-important navigation. Technology needs to be accessible for everyone, not just those tech savvy millennials, and user experience makes or breaks the experience.

Attendees will takeaway from this session 10 practical, simple things you can do to improve user experience in your event technology, minimal, or in some cases, no developers or budget required! Win, win!

If you are from a venue, conference centre or a supplier to the industry then you should attend our series of Business Breakfasts. These are being held monthly in various locations around the UK.  Come along to network and hear from a fabulous speaker before you head back to your desk!

Timings for the Breakfast:

  • 08:30 hrs – Tea, Coffee and Breakfast (to include bacon/sausage butties, Danish and fresh fruit) 
  • 09:00 hrs – Speaker 
  • 10:00 hrs – Finish time 

Who Should Attend

Event professionals who are tasked with looking after event digital platforms and solutions. If you feel bogged down in understanding how something WORKS, rather than what your delegates NEED, and you want to take control, this if for you.

 About Ben Barnes

Ben’s 20-year career has spanned a complete spectrum of digital and design disciplines. Having designed, developed and delivered a range of projects from multi-million-pound retail websites and corporate intranets, to innovative wearable event technology. As Head of Creative Services at award winning creative communications agency Top Banana, Ben’s passion is to understand and translate user requirements into intuitive digital solutions, and nowhere is that more exciting than the Events industry.


Venue Location

See what other people have said about similar events...

"Really engaging and nice that the event was very participant driven"

Sarah Franczak, BMA House


"I originally signed up just for the networking opportunity, but was pleasantly surprised how useful the workshop actually was. Will be returning for future BBs"

Michael Simmons, Wembley Stadium


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