Why join

With us, your business is stronger.

Becoming a member of the mia is an opportunity to join a community of forward-thinking, bright and vibrant industry professionals.

When you become a member of the leading trade association for the UK business meetings and events industry, you'll enjoy:

  • A distinct competitive edge and an assurance to buyers with the nationally recognised AIM Secure Accreditation — mark of excellence, quality, professionalism and credibility and responsibility
  • Increased sales opportunities with access to corporate and agency buyers
  • Discounted rates to over 25 events a year, providing key industry topics and relevant networking to learn, build and share insight
  • The ability to create and implement lucrative pricing strategies with data such as DDRs, 24hr rates, volumes and trends from our powerful benchmarking tool — miaTouchstone
  • Greater commercial insight with our critical updates and guides
  • Marketing support to enhance your online authority, SEO and reach
  • An exclusive stand share opportunity at the leading trade show — The Meetings Show
  • Peer recognition with the prestigious miaList, a unique event, recognising the passionate individuals and teams that make our industry great

Across 11 mia-organised events in just the last 12 months, we have seen confirmed revenue of £251,331.54 in this calendar year (2016).

Paul Martins, Director of Sales, Cavendish Venues

The mia provides a great platform for venue and agent engagement. In particular, the 'agents in the spotlight' session enables us all to share and understand mutual challenges.

Karen Guile, Director, tobook Ltd

I really like the ethos of the mia — bringing together venues and bookers at a senior level in a 'relaxed' business event. It gives us all the chance to debate the hot issues.

Wendy Ashton-Evans, Director, Pineapple Events

We have been a member of the mia for a few years now. Our membership has definitely brought us some added value and enabled us to raise our profile. People know and trust the mia and in return they book with us.

Paul Grey – CEO of Friends House (London) Hospitality Ltd

When looking for training for my event sales team the mia is always the first place I look – being the leading industry association why would I go anywhere else? The feedback from my team is always positive, they love the personal approach of the training.

Emma Hayes – Head of Event Sales, Whittlebury Hall Hotel and Spa