Visit Belfast

Visit Belfast

Business Tourism Team

Visit Belfast

     

      

 

 

The Business tourism team pivoted overnight to become a virtual sales and marketing machine when the COVID 19 pandemic hit. Working in partnership with clients, venues, and hotels, they put in place retention plans for every event, to ensure flexibility with contracts, Ts, and Cs, advising on options for rescheduling and re-designing events in line with restrictions. This Team Belfast approach resulted in 102 events successfully retained worth more than £72m in economic impact. Of those events, 82 were postponed and rescheduled, often being reconfigured with a new hybrid element. During this time they also secured £15m of new business.

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