Taking Charge of your Online Marketing Strategy


Tuesday 25th September 2018

ORTUS, London

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Event Summary

The Meeting Industry Association would like to take this opportunity to invite you to a one-day Online Marketing Workshop. It will focus on the various elements and aspects of Internet Marketing, presented by Frank Orman, an expert in the field of strategic online marketing and founder of specialist London agency LeadGeneratorsDigital.

This seminar will give you the tools to develop stronger and more effective online campaigns that will help you to achieve your online objectives with better strategies and with lower budgets.

What will be covered:

  • Principles of Online Marketing & Keyword Research

The session covers the essential difference between offline and online marketing. We will concentrate largely on keyword research and how to apply the results of your research in order to improve your online strategy and get better results from PPC campaigns and landing page strategies at lower costs.

  • Online Traffic Sources

Google should not represent the only source of online traffic to your site. Learn about different search engines, different traffic sources, and how to build an effective mix.

  • SEO Workshop & Clinic

Search Engine Optimisation should represent about 70% of your targeted traffic. Learn the 3 Building Blocks of SEO, in order to understand how search engines think, to get better rankings and better traffic for your site. This session will use delegates’ websites to show real examples for each of you.

  • Content Marketing Strategies

With the introduction of Google’s Hummingbird Update, online tactics are moving from an SEO-centric approach to a content marketing approach. This introduction to the concepts of content marketing will demonstrate how a content strategy will help you to achieve your marketing objectives, and how by default it shapes your social media strategy.

  • Site Conversion & Online Salesmanship

On the Internet, your website is your sales person. How good a salesperson it is depends on factors such as ease of navigation, site copy, speed and deployment of calls to action. Learn site conversion techniques that will make your site perform better and convert more visitors into sales.

Who Should Attend

 Marketing departments or anyone interested in improving their Online Marketing Strategy.


Date, Time and Location

Tuesday 25th September 2018 


09:30 - 17:00


ORTUS Conferencing and Events Venue,
82 - 96 Grove Lane,



About the Speaker

Frank Orman, Founder & Director of LeadGeneratorsDigital, is one of the UK’s respected authorities and experts in online marketing, social media and content marketing strategy in the travel, leisure and hotel industry. Over the past 20 years his full-service digital agency has created and managed successful online campaigns for many of the established travel and accommodation brands in the UK and worldwide.                                                                                                                                    

He is also a passionate educator and inspirational speaker, running a series of successful Online Marketing and Content Marketing seminars for trade associations and business & marketing leaders.


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