Spotlight on...

Emma Cartmell, CEO at CHS Group


 Emma Cartmell CEO CHS Group - smallerDescribe your day to day duties

I oversee the overall growth of the company; this is through improving and extending the events we hold and the development of the team. I also work closely with my marketing and PR team on how we build our brands and communicate with the industry.

How long have you worked in the sector?

17 years.

When and why did you decide to join the mia? Do you remember how you heard about the association?

We joined the mia in 2016.  We’ve sponsored the mia Agents Days next year and we’ve also been appointed to organise the 2018 mia conference; it’s a relationship that keeps developing.

What do you value most about your mia membership?

Although we have only been members a short while, we have really benefitted from the networking and connections we have made with others in the industry.

What is exciting you about the meetings and events industry at the moment?

I get excited by new challenges so I love this sector because it is constantly evolving and never standing still. It’s a relatively young industry and full of possibilities; there are always new challenges and opportunities to pursue, and nothing is carved in stone. I love the fact that this industry has a higher than average number of entrepreneurs working on their own businesses and making their own way in the world.

What do you think are the greatest challenges that the industry is currently facing?

People are time poor and need to justify time away from their desks, which means that business events have to be really compelling and beneficial to the individual. The millennial generation are very focused on personal benefits so the industry has to understand this and make our events relevant and appropriate to their personal goals.

What’s your favourite meeting destination?

Leeds, it’s a great city and we get so much support from key players such as Conference Leeds, LHVA and Leeds BID. Our annual Conference and Hospitality Show is held there each April and contributes over £550K to the local economy; the city really pulls together when hosting events which means event organisers get the support they need, which can then benefit the city too.

How can people find out more about CHS Group?

Come to one of our events, experience the way we work first hand and meet the team face to face. Follow us and engage with the team on social media. We run effective business events, but we do have fun too and our social media reflects this!

Connect with Emma on Twitter and LinkedIn