Showround to Conversion

Wednesday 20th February
09:00 hrs - 17:00 hrs

King Power Stadum, Leicester

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Event Summary

This is a popular workshop covering the complete showround journey; From making the appointment and establishing needs, to the actual showround, touching on negotiation and closing skills, concluding with the follow up to convert.

At the end of the day you will...

  • Be able to plan and prepare for a successful showround by appointment OR a walk in
    • Be able to conduct showrounds to give you the edge against your competitors
    • Understand how to work with a Hotel Booking Agent when an enquiry or showround has been booked
    • Be able to identify your client’s buying criteria and qualify future business 
  • Be able to present your venue, using features & benefits, in line with your client’s buying criteria
    • Have a better understanding of negotiation on a face to face basis
    • Be able to handle ‘objections’ with a positive outcome
    • Understand how to best engage and involve your operational team to help maximise conversion 

Who Should Attend

This workshop is perfect for Meetings and Events Managers, Supervisors or Co-ordinators at any level. It would also benefit any Manager who would handle walk ins during the evening or at weekends. 


About the Jo Woods

Jo Woods is an experienced consultant who has worked in all aspects of Front of House, and Meetings and Events Sales and Revenue Management for over 30 years.

“My passion lies in Revenue Management for Meetings & Events and during the last 15 years of my career I have been involved in national training and consultancy roles for various venues, individual hotels and both hotel chains and management companies throughout the UK.”

“The way I approach my work is fun and interactive and completely focused on coaching and developing individuals and teams to manage their ‘space’ more profitably.”


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