Optimize your Exhibiting at Trade shows, Conferences and Seminars

Thursday 2nd May
09:00-17:00hrs

Manchester Meeting Place, Manchester

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Event Summary

A Masterclass on how to optimize your exhibiting using the power of face-to-face engagement at conferences, congresses and exhibitions. It addresses the three key elements for successful exhibiting: a clear strategy, delivering a cohesive and memorable stand experience and placing the right staff in the right roles at your booth.

At the end of the day you will discover how to...

  • create a winning business growth strategy using exhibitions
  • select the right events for your business to attend
  • clarify and quantify your live marketing objectives
  • maximise and measure your anticipated return on investment from your live marketing event
  • differentiate and enhance your brand
  • calculate what engagement activity you need to deliver your business objectives
  • select, upskill & inspire your team to understand & deliver high-performance face to face engagement
  • gather real-time market intelligence from your industry peers and competitors
  • create a compelling reason for qualified prospects to see you again after the event.
  • extend your impact beyond the show for years to come

Who Should Attend

Exhibitors, Business Owners / CEO’s, Marketing Directors/Managers, Sales Directors/Managers

About Lee Ali

Lee is the Founder & Managing Director of Expo Stars Interactive, a global trade show performance agency, based in Manchester, UK. A sales & marketing specialist with 27 years field experience and with a deep interest in business psychology, Lee has worked extensively in the communication sectors including Telecoms, Mobile, Broadcasting, Online and Live Marketing. Since commencing operations in 2007, Lee’s agency has supported exhibitors and organizers to improve their visitor engagement and achieve measurable results from trade shows in over 100 cities across 53 countries.

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