Optimising Your Venue Sales after Lockdown


Tuesday 4 May
10:30 hrs - 11:30 hrs 


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Webinar Summary

Venue selling has always been challenging in normal times, with so much competition out there along with demanding clients. Post lockdown, the competition between venues to win new business to make up for lost time and revenue will be intense so it is imperative that your sales strategy is on point and your sales teams focused.

In this interactive workshop, we discuss how you can optimise your venue sales and stand out from your competitors

About the speakers

Lee Ali

Lee is a sales and marketing specialist with over 30 years' experience. His businesses, E5 Interactive and Expo Stars Interactive, help clients across the globe improve their engagement and ROI at live and virtual marketing events.


Stephan Murtagh

Stephan is more commonly known as “The Exhibition Guy”.  With over 25 years’ experience working in Exhibitions with all stakeholders, including Organisers, Venues and Exhibitors, Stephan is passionate about delivering results on all levels. He is a qualified sales and business trainer, and an Amazon published Author.

Stephan Murtagh

What will be covered:

  • The importance of creating a sales strategy that defines your outcomes, ideal clients and an activity plan to uncover new opportunities.
  • Understanding the event organisers needs & decision-making rationale.
  • How to avoid wasting time with the wrong prospects
  • Using market insights to influence your client’s decision making.
  • Differentiating your value compared to your competitors.
  • Building long term relationships rather than one off transactions.
  • Avoiding the lowest price proposition.


mia Member: £25+VAT

Non-Member: £50+VAT

Book Your Place