Partnership Opportunities with the mia

Selecting the right partner to help maximise your marketing is critical to your organisation’s reputation and credibility. It should be a calculated decision when identifying the right ally; are we compatible? Do our values match? Can we be successful together? Once you’ve found ‘the one’, the potential for your brand is infinite.

Event sponsorship with the mia offers a partnership that harnesses the power of collective credibility to assist in meeting many of your business objectives. We operate a huge programme of events, ranging from business breakfasts and seminars, to industry awards and thought leadership events.

Through sponsorship, you’ll benefit from the following:

  • Visibility – putting your brand in front of large audiences, with 800+ mia members, over 5,800 twitter followers, coverage with key trade media and website mentions to our 2,250 unique monthly visitors. Event attendees also share photos, quotes, videos and blogs which all help you to get exposure to much larger networks. With certain sponsorship plans, you’ll get featured advertising, blogs, speaker spots and photo opportunities in a campaign lasting between 12 weeks and 12 months.
  • Targeting gaining exposure in front of a highly targeted, relevant database of organisations that are highly active participants in the business meetings and events industry; owners and operators of hotels and venues, leaders of hotel and venue sales teams and bookers of meetings and events.
  • Perception your sponsorship will intrinsically link you to an organisation with a history of leading the quality agenda through the provision of an accreditation scheme, of driving and sharing best practice and providing vital business intelligence. Our events always spread positive messages and focus on recognition within the industry, strengthening your brand through association.
  • Lead Generation event attendance that exposes prospective clients to the personal side of your business while networking, promoting your products and building a valuable mailing list.
  • Content Strategy – providing fresh material to expand your content strategy. By connecting with the event on social media, you can find relevant audiences to target. The mia’s most popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags.

Key Contacts Demographic

Owners and Operators: 21%
General Managers: 10%
Sales Director and Business Development: 32%
Operations: 10%
Marketing: 24%
Other: 3%

We can tailor a sponsorship arrangement to suit your exact business objectives, or you can select from one of our sponsorship packages which are designed to give great exposure. You’ll be working directly with us, as well as one of the best PR companies in the sector who are keen to use their relationships with key media to help us promote our sponsors.

For more information, please contact us at hello@mia-uk.org or call 0345 230 5508.