Destination Summit 2022

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1-2 March
09:00 - 17:30

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Venue Cymru

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Two events in one...

This year’s Destination Summit, in partnership with VisitBritain, brings together the 4th annual summit and a sustainability roundtable. We are delighted to offer this unique opportunity to destinations and convention bureaux from across the UK.

On Tuesday 1 March, VisitBritain will be running a full-day sustainability roundtable event. This event will be moderated by Guy Bigwood, GDS, and is designed to provide clarity on UK Government legislation while also focusing on key industry topics. 

Our annual Destination Summit will then take place on Wednesday 2 March and will include sessions covering, successful international bidding, destination marketing, cross industry collaboration and legacy. The event will also give you the opportunity to networks with your peers as we navigate the road to destination recovery.

Attendance to VisitBritain's Sustainability Roundtable is free when registering for the Destinations Summit. Your registration will also include Dinner and Gin Tasting on the evening of Tuesday 1 March, which has been sponsored by our hosts MeetInWales and Meet North Wales.

VisitBritain Sustainability Roundtable (Day 1)

VisitBritain, in partnership with GDS, will be running a full-day educational session for destination management organisations and convention bureaus. 

This all-day session will provide clarity on UK Government legislation as well as focusing on key industry pledges in market and how these can be applied in business event destination strategies, stakeholder engagement and effective storytelling.

The day will also include relevant information from leading accreditation body Green Tourism, take an in-depth look at the measurement tools planners are starting to use, while also providing the opportunity to hear useful case studies from cities at different stages of their sustainable journey.

Takeaway material will be on offer for destinations to use following the event.

The roundtable will take place from 09:00 to 17:30. 

If you wish to attend only the Visit Britain Sustainability Roundtable and not the mia Destination Summitplease RSVP to 

Registration to the mia Destination Summit will automatically include registration for the VisitBritain roundtable.

Destination Summit (Day 2)

Designed for destinations and bureaux only, the mia Destinations Summit returns for its fourth year to address the latest hot topics, trends, challenges and opportunities within the UK business meetings and events sector. 

Supporting destinations in their journey to become more successful as they strive to attract and win conferences and events, the programme takes a collaborative approach encouraging destinations and bureaux to work together, to share best practices, innovation and knowledge in order to help delegates train and develop teams enabling them to win more business for the UK.

Destination Summit Programme



Member: £80+VAT

Non-Member: £120+VAT



Hotels in Llandudno come in all shapes and sizes. From the big to the small, with spas or bars – the choice of hotels is mind-blowing. Overlooking one of Britain’s most scenic coastlines, Llandudno’s sea view hotels provide a truly unforgettable stay.

28th February (arrival) - 2nd March (departure)

Imperial Hotel **** - Single Occupancy B&B - £110 per room per night

St George's Hotel **** - Single Occupancy B&B - £105 per room per night

Lawton and Lauriston Hotel **** - Single Occupancy B&B - £75 - 80 per room per night

To book your accommodation, please contact the hotels direct and quote 'Go North Wales' to receive the rate. (Subject to availability)


Register your place