Coronavirus: Recent Industry Findings

As the principal association for the meetings and events industry we have been engaging with our members to find out more about how the Coronavirus (COVID-19) may be having an impact upon organisations.

On the 3 March 2020, we announced:

  • 48% of our responding members have confirmed the Coronavirus to have led to event cancellations, the majority of which held an estimated value of up to £5,000. One particular event, which has had to be cancelled, had a large delegation of Chinese visitors, as well as a speaker due to arrive from China.
  • While event cancellations are evident, COVID-19 does not appear to be currently having too much impact on event enquiries, with 90% of responding members experiencing no change in enquiry levels. Despite this, two-thirds of responding members do however consider the outbreak a threat to the UK business meetings and events industry.

It is clear from our findings that our industry has been diligent in its handling of the situation, with the majority of organisations developing contingency plans and issuing the necessary communication with both their employees and clients. 

Ensuring we can continue to support the industry and its continued prosperity, these findings have since been supplied to TIER, providing a first-hand insight into the influence the virus is having on meetings and events business.

Developments in findings will be highlighted accordingly.