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Thursday 28 May
10:30 hrs - 11:30 hrs
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Webinar
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Webinar Summary
Content Marketing and Content Clusters are the exciting new frontiers of online marketing and in this fascinating webinar, Frank Orman of LeadGeneratorsDigital will be talking about how ambitious marketing managers can learn how to deploy and master the principles of Content Marketing & Content Clusters to generate high yields and profits and at low cost.
About Frank Orman
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Frank Orman is a well-respected authority on strategic online marketing and an expert in SEO, content marketing and social media innovation in the UK and worldwide. In addition to founding specialist London agency LeadGeneratorsDigital, he is a passionate educator and speaker on topics relating to the principles of online marketing, social media concepts, SEO tactics and site conversion strategies. Over the past 20 years he has created successful online marketing strategies and managed campaigns for many of the UK’s well-known brands.
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What will be covered:
- The natural evolution from SEO to content marketing.
- What are content clusters and why they are so powerful
- Building the foundations of a content cluster strategy
- How to identify potential targeted customer groups
- How to create relevant content and salesmanship for maximum impact
- Identifying multiple exposure opportunities for content clusters
At the end of this workshop you will understand how to build an effective SEO based Content Cluster Strategy that can significantly increase exposure to a greater number of new and more targeted customers and that can massively boost the sales performance of your web site.
Pricing:
FREE to join