Communicating effectively with prospective clients



Wednesday 20 October
09:00 hrs - 17:00 hrs

CCT Venues-Smithfield

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Event Summary

Understanding how to communicate effectively with prospective clients is fundamental when it comes to securing new business for your organisation. It is essential to remember that each interaction you have with potential customers can impact and influence their decision to want to work with you. 

Discover how to really listen to your contacts needs to reach a positive agreement and explore the key phrases to avoid during interactions with customers in order to improve your communication style. From this interactive session, you will takeaway key techniques that will allow you to successfully engage with potential clients throughout the customer journey to create a positive impression, encouraging them to collaborate with you.

About Philip Cripps

Philip C. Cripps is Chief Executive Officer of Cripps Consulting.

Philip works around the world with National and International companies and organisations to develop skills of Chairmen, Chief Executives, Directors, Managers and Sales and Service personnel.  His focus is always on addressing the real business challenges client companies face and delivering measurable improvements in peoples’ performance.

Philip is a best selling author and appears regularly on national and regional radio.  His latest book is called “MANAGEMENT IN A MINUTE”.

 Clients describe Philip’s training and coaching style as “dynamic, vibrant, personal, participative and totally engaging”.

 Philip Cripps

What will be covered:

  • What are the words and phrases that will negatively impact your communication with prospective clients?
  • What to include within an email confirmation of a prospective clients’ visit to your venue.
  • How to plan your meetings with new contacts
  • How to become a master of structured questioning
  • How to listen to your contact rather than just hear what they say
  • How to answer questions posed by your contacts
  • How can you establish if your prospective client is a ‘Tyre kicker’?
  • Note taking – it is essential and not just desirable during initial and subsequent meetings
  • How to confirm your understanding of the nature, extent and importance of your contacts W.I.N.E list
  • How to reach positive agreements with prospective clients


mia Member: £150+VAT

Non-Member: £225+VAT 

Book your place

COVID Guarantee - Event Cancellation Policy

If you need to cancel a booking, providing written notice is received seven days prior to the event, a full refund will be made. Within seven days of the event, no refund will be made (with the exception of Connect Events, miaList and Ignite Conference of which the notification period is 14 days).  

In the instance that you test positive for COVID within seven days of the training session taking place, a full refund will be given or the option to have the payment as a credit.

If no notice of cancellation is received, no refund can be made. We reserve the right to cancel any event. In this case, the full fee will be refunded unless a mutually convenient transfer can be arranged.