Postpone not pull


The Meetings Industry Association (mia) has been pushing the industry for feedback since the end of January to understand the reality of the impact COVID-19 is having on the business meetings and events industry.

On a fortnightly basis the mia has asked for raw data on postponements, cancellations and budgeting to help fuel conversations with the government and to highlight the short- and long-term damage uncertainty and ambiguity is having on the sector. In addition, the mia has called upon the government to outline its support to this sector which brings in £70bn into the UK economy every year.

A recent survey highlighted the beginning of a shift, whereby venues are now seeing more cancellations than postponements. Jane Longhurst, Chief Executive of the mia, said: “Only by gaining the feedback from our members and the industry can we identify the best support for this industry right now.”

The recent statistics show that 53% of respondents are now receiving more cancellations than postponements. Postponements are at least providing venues and hotels to plan in some way for the next 12 months, but the cancellations are having a huge impact on staffing and forecasting. A recent finding from the mia survey showed that 56% of respondents stated that more than half of their workforce will be affected.

The mia is therefore calling upon the event industry and organisers from around the world to ‘Postpone not Pull’. The recent work around cancellation guidelines and best practice to support each venue and event outlined simple proposals to avoid cancellations for the industry.

The mia is putting every effort into supporting not only their members but the business, meetings and events industry as a whole and will continue to shape guidance to support those businesses struggling to encourage postponement over cancellation.

For more information on contract guidance or to send your request for support please email:

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