In the Spotlight: Kevan Holland at Trident Hospitality

Describe your Day to Day duties:

I know there is the old cliché, every day is different, but here at Trident it is! You could say we are like a dating agency in that we matchmake our venues to suitable clients. We focus on ensuring agents are aware of our independent venues and the venues are aware of how they need to interact, build relationships and ultimately earn revenue for their businesses.

This takes many forms: keeping in touch via telephone, organising venue team visits to key agents, working with agents on RFP’s, coordinating the information and making sure it is relevant and delivered on time. Social media plays a big part in awareness building as does our website – watch out for the updated Trident website due to go live early 2018.

I work closely with my partner in crime, Martin Dempster, to organize targeted and interesting fam trips – they do work! Our biggest project at the minute is looking at GDPR and making sure we have the processes in place to safeguard data and ensure it is safe, secure and relevant.


How long have you been in the sector?

My background is the hospitality industry. Being born in a pub, it is in my genes! So, in answer to the question, a very, very long time. But it has been a roller coaster seeing the Meetings Industry evolve


When and why did you decide to join the mia? Do you remember how you heard about the association?

We have been members of the MIA for two years. Many people will remember Peter Rand, Martin Dempster and I both worked for Peter and he was one of the founders of the Association, so I have had connections with the MIA for many years. I decided to join due to the opportunity to network with likeminded people. I believe the association has a lot to offer venues and suppliers, and this is another reason for us to encourage our partners to join and become AIM accredited. With some of the challenges likely to face us in the not too distant future, it is also important that we work together and the MIA gives us that platform.


What is exciting you about the meetings and events industry at the moment?

For most of my life I have worked in the meetings industry. I believe it is one of the most vibrant and diverse industries you could ever hope to work in. Previous contributors have mentioned how the industry is constantly evolving, with technology, the evolution of buyer types and how doing business has changed and still is changing month by month. Everything we do needs to be questioned – if it is right for the business now, will it be right for your business in 6 months or a year! That’s what drives me.


What do you think are the greatest challenges that the industry is currently facing?

A big challenge is discovering and developing rising stars in our industry, bringing in young talent and holding on to them. This is especially relevant with changes in attitude and trends in business. Develop realistic career paths within businesses, embrace and reward success with career development plans. The challenges in developing careers with our current workforce could be compounded with BREXIT, with a large proportion of our industries personnel being EU nationals!


What's your favourite meeting destination?

That is hard to answer as I have about 20 of them, all of which are on the Trident website!



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