12/06/2019

In the spotlight: Jack Marczewski, The Meetings Show

With the meetings and events industry full of exceptional talent, it's important to recognise the valuable range of insight we have available within the mia network. We caught up with Account Director of The Meetings Show, Jack Marczewski to discuss the industry and the fast-approaching Meetings Show.

What is The Meetings Show? Is there anything new to look out for at this year’s show?

The Meetings Show is the leading event for the UK inbound and outbound meetings industry. Organised by meeting professionals for meeting professionals, it is focused around a large exhibition, networking opportunities and professional education. The hosted buyer programme – the largest in the UK – attracts buyers from the corporate, association, agency and public sectors. The show features destinations from over 50 countries across 6 continents, venues, hotels and key providers of meetings products and services.

There will be lots of new exhibitors to look out for at this year’s show, from Meet in Nottingham and Lime Venue Portfolio to Peru, Barbados and the Czech Republic, so for visitors there will be even more inspiration when it comes to planning their next meeting.

For the first time, we are running a junior buyer initiative that means agency hosted buyers can bring their junior colleagues to shadow them and participate in supplier meetings, networking and the education programme, without the pressure of attending by themselves. We want to make sure we are teaching the importance and benefits of exhibitions to the up and coming generation within the industry, so they continue to be utilised in their buyer journey.

How can those within the industry benefit from attending The Meetings Show?

Whether you are a full-time meeting and event planner or organise events as part of a wider job role, there’s plenty to gain by attending The Meetings Show. We have more than 700 exhibitors lined up from across the UK, Europe and the rest of the world, including hotels, venues, destinations and suppliers to the industry, which will provide all the inspiration you need to plan your next meeting, event or incentive trip.

We have revamped our education programme for this year to put the focus on you, the event professional. The programme will be centred around the event planner journey, covering the seven key stages of organising an event. From festivalisation, gamification and creativity to sustainability, social media and ROI, the programme will highlight all the latest trends and provide you with the information you need for the year ahead.

Engagement at events is key and The Meetings Show is going to be leading by example with education sessions delivered in a variety of innovative formats, as well as featuring keynotes and one-on-one advice sessions with experts.

Of course, the other great benefit of attending The Meetings Show is that it brings together so many people from across the industry, all under one roof. The networking opportunities are one of the things we know visitors love about attending, whether it’s catching up with old industry friends or meeting new contacts, it can be really invaluable.

What is exciting you about the meetings and events industry at the moment?

Interestingly enough, I find the challenges the most exciting thing about the industry at the moment. By its nature, our industry is agile and extremely adaptable and historically, when it has been faced with challenges, it has come out the other side with innovative solutions that have positively shaped the current climate.

For example, the perceived challenges of Brexit is actually having some really positive effects on the industry; a lot of companies are tackling the problem head on and coming up with solutions to minimise any impact changing trading agreements may have. It is actually preparing companies for a much more global outlook on the events industry, exploring new opportunities outside of Europe and opening doors for what they may not have considered before. At The Meetings Show, we have seen a real growth in long haul professionals interested in the UK when they may not have before.

How can The Meetings Show help the industry overcome any challenges it may be facing?

The Meetings Show is helping by providing an opportunity for the worldwide meetings and events industry to converge and discuss these challenges together. Not only do attendees have the chance to meet new contacts, forge new relationships and partnerships and discover new venues and destinations, but there is also so much knowledge sharing and problem solving that comes out of the show, and helps us move forward together as an industry.

Where can people go to find out more about The Meetings Show?

For more information about The Meetings Show and to register to attend, visit www.themeetingsshow.com, and be sure to sign up for our monthly e-newsletter which has all the latest news, industry insights and important show info.