In the spotlight: Adam Wilson - General Manager, Burley Manor

With the meetings and events industry full of exceptional talent, it's important to recognise the valuable range of insight we have available within the mia network. We caught up with General Manager of Burley Manor, Adam Wilson to discuss the industry and the value of mia membership.

Describe your day to day duties

Genuine guest care and team development take centre stage within my day to day duties. Starting with an early morning team meeting with our heads of department to discuss the day ahead, we share best practice and the business plan for the day. Hosting is a central part of my day, with guest interaction playing a key part. Developing the team and focusing on maintaining and developing our standards across all departments is also of huge importance.

How long have you worked in the sector?

Since beginning my career in 2000 with the Hotel L’Hermitage in Jersey, I’ve worked in positions in both the hotel and restaurant sectors including roles at the Michelin starred restaurant at Danesfield House Hotel in Marlow, the OXO Tower in London, Michelin star Auberge du Lac at the Brockett Hall in Hertfordshire and HIX Mayfair at the famous five-star Brown’s Hotel in London. More recently, before my move to Burley Manor, I worked as General Manager of The Ivy Clifton Brasserie in Bristol.

When and why did you decide to join the mia?

We’re fairly new to mia, but it was the opportunity to join a community of forward-thinking industry professionals and the access to greater commercial insight that first attracted us. Since then, we’ve found more opportunities to increase sales by connecting with corporate and agency buyers and we’re just getting started with the events and networking available.

What is exciting you about the meetings and events industry at the moment?

While dynamic and ever-changing, there continues to be a move towards the more non-traditional meetings and an increase in the demand for more quirky venues in unique locations. We’ve found there’s much more emphasis on the attendee experience than there ever has been before. That’s why we’re constantly looking at ways to innovate and have recently launched, Deer Park Barn, the latest meetings and events space in the New Forest.

What do you think are the greatest challenges that the industry is currently facing?

I think it has to be the economic and political uncertainty at the moment, with companies becoming more selective about their events and more budget-conscious. We’re seeing bookers focus more on maximising every event and there’s certainly an increase in in the number of decision-makers when confirming a booking.

What’s your favourite meeting destination?

You could say I’m biased, but it has to be the New Forest for me. I know it’s not the first place you would necessarily think of when you think, ‘meetings’, but it offers attendees a complete change of scenery that inspires creativity and when it comes to taking the meeting outdoors, there’s much more scope with team building experiences.

How can people find out more about your venue?

Head to www.burleymanor.com for more information about Burley Manor, The Barn and Deer Park Barn or if you’d like to speak to a member of the team, call us on 01425 403522.