AIM Secure

AIM Secure is a journey. By achieving recognition and endorsement from the sector’s leading trade association for business meetings and events, your organisation will be regarded amongst those who deliver first-class service, excellent facilities and a total commitment to upholding legal compliance and health and hygiene protocols.

Managed by the mia, AIM Secure recognises your organisation’s desire to demonstrate a professional approach to the meetings and events business. It highlights your dedication to offering an environment that is healthy and hygienic as well as your commitment to do the very best for both your customers and your staff.

AIM Secure measures:

  • The quality of your meeting and events facilities
  • Your commitment to delivering a healthy and hygienic environment
  • Your service delivery
  • Your compliance with legislation
  • Your commitment towards diversity and inclusion

AIM Secure considers your whole meetings and events offering and is only awarded to those who can verify they are following the stringent protocols set out by the standard.

How to become AIM Secure accredited

At the initial stages, AIM Secure is a self-assessment process. To attain the new standard you will need to achieve at least 60% of the criteria included in the self-assessment questionnaire – there are some mandatory elements included.

  • Complete the online self-assessment form and submit it to our reviewers
  • Build your portfolio of evidence using our handy 'how-to guide'
  • Tick the 'I agree to an inspection' box
  • Our reviewers will be in touch to let you know if you have been successful

AIM Secure is renewable annually and at any time during the 12 months you could be asked to allow our independent assessors to visit to review your venue and portfolio of evidence.

Once achieved, you can use the AIM Secure brand in all of your promotional materials. We also recommend that you update all of your online listings to showcase your achievement and commitment to offering a first-class service safely and responsibly for the health of staff and customers.

Aiming for excellence

To further demonstrate your commitment, once achieved you can then apply to start the process to work towards AIM Secure Excellence.

Apply Now


To assist you with your application for AIM Secure please take a look at the following documentation:

AIM Secure Accreditation - How to Guide for Venues       Download Guide