AIM is the UK’s only recognised accreditation scheme for the meetings and events industry.

Not only does it give you a distinct competitive edge, it also acts as an assurance to buyers of your quality and professionalism.


What are the benefits?

Aim SMALL Red (3)

  • Assures buyers of your quality, professionalism and credibility
  • Audits your business to improve internal processes and procedures
  • Demonstrates your commitment to operational excellence
  • Meets government department procurement criteria
  • Is recognised by agent members of the HBAA and Calder Conferences
  • Great sales leverage tool for conversions and new business
  • Motivates and aligns your team to industry best practice and improves staff retention


How does the process work?

More than 500 venues and service suppliers across the UK have proudly achieved AIM Accreditation, which is endorsed by the HBAA and more than 35 UK business tourism destinations. AIM-accredited venues and suppliers are audited against a strict 50-point criteria including: 

  • Quality of facilities (venues only)
  • Accessibility
  • Legal compliance
  • Customer service proposition and experience
  • Performance against an ethical code of conduct
  • Best practice standards

Once the assessment is complete and payment has been made, we can award your accreditation. The whole process can take as little as an hour providing all information is supplied and payment is processed.

What is the cost?

AIM accreditation is included in mia membership, with an annual subscription starting from £550 plus VAT.

Apply Now

You can become AIM accredited without the benefits of membership, please call the office on 0345 230 5508 to discuss this option.

The complete criteria can be viewed here:

Download criteria for venues

Download criteria for suppliers 

As a conference placement agent responsible for the management of central HM Government, we only actively recognise AIM accreditation by the Meetings Industry Association as the assurance of standards and compliance within the MICE sector. Unlike transient hotels offering overnight bedrooms, we have found that only the MIA provide an industry recognised accreditation to enable assurance to both ourselves as a booking agent and our customers of certain levels of basic compliance and quality standards.

James Turner - Chief Operating Officer, Calder Conferences