Strategic marketing for business success


Wednesday 8 September
10:00 hrs - 12:00 hrs 


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Webinar Summary

Marketing is vital for any organisation. But this is not because marketing is about promoting and selling products, it's much more fundamental than that. Understand how strategic marketing is the vital matter of making the right products, selecting the best customers, and then managing the relationship. Learn how best to align your whole business to the changing needs of the most important customers. 

About David Parrish

David Parrish has helped hundreds of businesses in more than 50 countries to become even more successful. He specialises in creative entrepreneurship and works worldwide as a speaker, trainer and business adviser. He has a range of academic and professional accreditations in business, marketing and leadership. He is the author of two business books which are available in several translations worldwide.


What will be covered:

  • The importance of strategic marketing in relation to operational marketing or marketing communications
  • Understanding how to assess competition in the marketplace and identify target markets
  • How to focus on the most profitable markets and communicate effectively with ideal clients.



mia Member: £25+VAT

Non-Member: £50+VAT 

Book your place