mia Destination Summit

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14-15 March 2023

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Newcastle Crowne Plaza

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Event Summary:

The Destination Summit: THINK DIFFERENTLY TO SURVIVE AND THRIVE takes place 14-15 March 2023.

In partnership with VisitBritain and Newcastle Gateshead Initiative (NGI), Destinations are invited to attend a day of learning, sharing, best practice and networking.

This year’s summit will run back-to-back with VisitBritain’s (VB’s) impact and legacy education series, taking place on Tuesday 14 March. Destinations invited to attend this event must register for mia’s Destination Summit as it is a separate event.

Agenda- 15th March:

9:00-9:30 Registration and Refreshments

9:30-9:35 Welcome from the Destination Group Chair- Jennifer Jensen

9:35-9:45 The Meetings Industry Association - What's happening across the association- Kerrin MacPhie

9:45-10:15 Opening session: Business Events and Air Travel- a Climate Conundrum- Genevive Leclerc (Meet Impact), James Latham (Intellectual Capitals and The Iceberg), Janie Neumann (GDS-Movement)

10:15- 10:45 VisitBritain - Funding, focus and activity in 2023 to support the regions and nations- Paul Black (VisitBritain)

10:45- 11:15 Networking Break

11:11-11:45  The Meetings Show- Insight into buyer behaviour and future expectations- Jack Marczeweski (The Meetings Show)

11:45-12:15 Safety and Security- Be prepared for what's coming down the line

  • Protect Duty Legislation- Danielle Bounds (ICC Wales)
  • Crisis Comms Strategies- Lesley Whyte (Custard Communications)
  • Q&A

12:15- 13:15 Networking Lunch

13:15- 13:45 IT- How future technology can support the needs of the meetings industry- Charlie MacDowell (Monsterlab)

13:45-14:15  Destination Marketing, the journey to independence-  Paul Jones (Destination Coventry)

14.15- 14:30 Networking Break

14:30- 15:00 The Challenging Nature of Events In the Current Climate: an association, corporate planner and agency perspective- Jacqui Kavanagh (EDGE Venues), Richard Waddington (Events Marketing Association), Claire Westgate (Echo Events & Association Management)

15:00- 15:30 Another View: a European and Global deep-dive into where the UK sits and what our role is

  • Hear from Jane Cunningham, Destinations International Director of European engagement. In her role, Jane is responsible for overseeing and developing a long-term engagement strategy for convention and visitor bureaus in Europe. Where does the UK fit and can we do more. This session will create debate and discussion and takeaways.

15:30 - 16:00 Working in Partnerships- The North East has been chosen for the first regional tourism pilot receiving £2.25 million from national government covering a period to March 2025.  The partnership led by NGI on behalf of the region, working alongside Visit Northumberland and Visit County Durham. Hear how this pilot will support and deliver for the destinations involved- Ian Thomas (Newcastle Gateshead Initiative)

16:00 Wrap-up and Farewell


Members - £80+VAT

Non-members - £120+VAT

Dinner at Blackfriars Restaurant on Tuesday, 14th of March is included in the ticket price. Please email the events team at events@mia-uk.org to confirm your attendance at dinner. 

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