22 September: Destination Meeting

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22 September 2022
15:00 - 16:00

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Event Summary 

The fasten seatbelt sign is on. With energy prices off the scale and recruitment into hospitality and events causing issues, we are in for a bumpy ride over the next 12 -18 months. But how can destinations help support local venues and hotels in navigating the challenges ahead? Join us for a discussion on approaches CVBs are taking in planning for the future to help clients and local businesses weather the storm.

Each destination will be invited to discuss the following topics and share insights and opinions during this highly interactive 60 minute webinar led by Jennifer Jensen, Board Director and Chair of the Destinations Group, MIA and Kerrin Macphie, Chief Executive MIA:

 Energy prices are affecting us all. How is this impacting business events venues / client bookings?

 Recruitment – how does this look in your destination? Are there innovative ways the destinations are supporting local businesses?

 Future bookings – how are these shaping up? What are lead times looking like? Has your business changed since Covid.

 Sales and Marketing Activity – are your budgets slashed? Or have you got new grants? Where do trade shows/sales missions fit into your plans? Any innovative marketing campaigns coming up?

 How can the MIA best support you as destinations with the challenges you and your members face?

 Takeaways: Peer to Peer knowledge share and a snapshot of the UK Business Meetings and Events landscape.

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