Building a brand: Reinforcing your business’ values through employees

Wednesday 3rd April
10:00 hrs - 16:00 hrs 

IET Savoy Place, London

Book your tickets here 

Event Summary

Alan Williams, business coach and internationally acclaimed author, shares how you can bring your values to life, at an organisational and personal level. In this session, you will explore:

  1. the topic of values, what it means and why it is important
  2. the benefits of a values driven approach
  3. how your employees can practice your organisation’s values every day, so they are representing the organisation in the best way
  4. how to sustain values-driven behaviour
  5. how the same approach can be applied on a personal level.


Through this workshop, delegates will takeaway:

  • Confidence to explain what values are and why they are more important now than ever before
  • Explore the benefits of employees behaving in line with their organisation’s values and the implications of not doing this
  • Hands on practice of how to translate organisational values into practical behaviour every day
  • Insight into how to implement and sustain a values-driven organisation
  • Understand the connection between awareness of personal values and discretionary effort at work

This event is for anyone who wants to strengthen their organisation’s brand identity by being values-driven... in practice.  It is for leaders who want their employees to feel fulfilled in their jobs through greater awareness of and alignment with their organisational and personal values. It is also for anyone who wants to lead a happy and fulfilled life at work and in their personal lives.

About the Speaker

Alan started his career in the hospitality and events sector. He now coaches leaders of progressive service sector organisations, internationally and in the UK, to deliver values-driven service for sustained performance. He is a published author and international speaker whose projects have delivered measurable business impact across a balanced score-card and been recognised with industry awards.

Alan’s co-authored books “THE 31 PRACTICES: release the power of your organisation’s VALUES every day” and “My 31 Practices: release the power of your values for authentic happiness” have received international critical acclaim.

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