How to write powerful business proposals


Tuesday 17 Jan 2023
09:00 hrs - 17:00 hrs

Congress Centre London

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Event Summary

Every venue will have its own approach to writing business proposals for prospective clients.  However, we know that all too often proposals are not personalised, do not convey that the writer understands the prospective client’s requirements and place too much emphasis on financial issues rather than the benefits a prospective client can obtain.

 This interactive workshop will show delegates how to write for their reader and not just about their venue.  It will introduce each delegate to dozens of proven, powerful, and practical ways to enhance their written communication with prospective clients.

About Philip Cripps

Philip C. Cripps is Chief Executive Officer of Cripps Consulting.

Philip works around the world with National and International companies and organisations to develop skills of Chairmen, Chief Executives, Directors, Managers and Sales and Service personnel.  His focus is always on addressing the real business challenges client companies face and delivering measurable improvements in peoples’ performance.

Philip is a best selling author and appears regularly on national and regional radio.  His latest book is called “MANAGEMENT IN A MINUTE”.

 Clients describe Philip’s training and coaching style as “dynamic, vibrant, personal, participative and totally engaging”.

 Philip Cripps

What will be covered:

  • What do you need to achieve when writing a business proposal?
  • What actions do you need to take before you prepare a business proposal?
  • How to identify and confirm your prospective clients W.I.N.E list (Want, Interests, Needs and Expectations)
  • What are the traps to avoid when preparing a business proposal?
  • Keyways to create powerful, personalised, and persuasive business proposals.


mia Member: £175+VAT

Non-Member: £250+VAT 

Book your place