Paul Martins, Director of Sales, Cavendish Venues

We at Cavendish Venues are proud to be a member of the mia. Membership offers a great deal of value in a vast number of ways.

AIM accreditation is recognised throughout the industry and when clients are reassured that standards are going to be of a high quality, they can sooner commit their trust to venues. It’s difficult to put a value on reputation.

AIM accreditation is also criteria required to be a London City Selection venue member from which we have seen a return of circa £35,000 through confirmed business.

Events throughout the year allow excellent networking opportunities with peers to discuss trends, challenges, advice and successes which is invaluable for ways to improve practices. Also for referrals – a recent example being from the Agents Dinner at Liverpool FC where I sat next to Masha Boh at One Wimpole Street – she kindly sent me a referral enquiry just the following week for a 2-day event and Harvard Medical School are now confirmed at circa £12,000 revenue.

These events include the Agents Days and Dinners which are the perfect formats for those who prefer to build rapport in either an interactive way or even more formal setting.

For instance, we have engaged with agents such as Arrange My Group, Banks Sadler, Calders, Ellis Salsby, HRG, Inntel and Pineapple Events amongst others across 11 MIA-organised events in just the last 12 months. From these 7 agents alone, we have seen confirmed revenue of £251,331.54 in this calendar year (2016) which proves the quality of buyers that attend MIA events.

This all represents tangible value from the amount of savings made as much as from the business return that can be generated from these avenues.

The same applies to the expert training courses on a range of topics offered at especially low preferential rates. This has allowed us to train and develop staff to maintain and encourage the continuation of high standards as well as learning new ideas and skills.

Staff morale is also key for success and this can be celebrated in free nominations of employees for the annual MIA List awards as Cavendish Venues have done for the past 2 years.

Johnathan Morris, Commercial Director, No.11 Cavendish Square

Agents love the fact we have a Gold Accreditation which is mia’s highest accolade. We have since increased business because of the award. Our staff love talking about it in their show-rounds because it gives them a sense of pride, which they work hard to maintain.

Eamonn Cole,CEME Conference Centre

The Agent Hosted Dinner was the perfect forum to engage with agents on how relationships could be improved and better engagement achieved and allowed us to gain a greater understanding of the approach from them to independent venues, partnership agreements and  other issues around growing your agency business. We have already seen the benefits of this in our business with a substantial increase in agency enquiries’ 

Tourism Ireland Deputy Director Great Britain David Boyce

Tourism Ireland’s membership of the mia reflects our commitment to engage with the industry and our buyers. The mia provides unrivalled access to research, networking and benchmarking with other destinations, and gives added value to our partner venues.”

James Vincent, Royal Armouries International, Leeds

‘We use AIM in conjunction with IIP and the Green Tourism Business scheme between them they are a very good suite of very important and recognisable benchmarks for clients to enable them to make informed choices’.



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