Robin Purslow, Director, Eclipse Presentations
Finding the value in supplier relationships at Venues
As we edge nearer to closing the door on 2016 for most of us it is time to review and possibly rethink the way we operate to make 2017 bigger and better.
Whether in our personal or work lives something we can each do better is invest time in our relationships. It is often far too easy to keep them at arm’s reach, taking for granted what we get from them.
I wanted to take the time to take a closer look at how we nurture our relationships with suppliers and event partners who sometimes can all too easily be overlooked.
During my time in the events industry I have worked with some fantastic venues who have shown the entrepreneurism to look at how they can harvest the potential from their supplier relationships but of course, with the good comes the bad.
As your focus is always going to be your client and how to ensure their event runs smoothly and expectations are exceeded. But why carry this burden alone?
Like venues, repeat business is crucial for suppliers but how do they get it? By satisfying the client, and how can they satisfy the client? By understanding the brief and exceeding expectations – sound familiar?
When selecting a supplier whether it’s a caterer, florist, productions company or entertainment agent, invite them in and discuss what it is you are trying to achieve. By engaging with your suppliers you will allow them to provide you with a much more tailored service, which guess what?… your clients will love!
By working in collaboration with your suppliers you not only unlock their full potential but provide your clients with a much more holistic service.
Try it, you may be pleasantly surprised in the ROI.