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AN INTRODUCTION TO AIM FOR VENUES & SUPPLIERS AIM provides the industry and its buyers with a universally recognised indicator of quality for meetings and services. Being AIM accredited gives venues and suppliers a clear marketing advantage over non AIM accredited venues and product and service providers. AIM is endorsed by VisitBritain in England. AIM is relevant, not only to hotels, but to conference centres, all other styles of venue and very importantly, meetings industry suppliers. The most noticeable aspect of the AIM scheme is its simplicity. The scheme is effective because it encourages continuous improvement.
AIM at Entry level is compulsory for all MIA members. Having AIM as a requirement of MIA membership means that simply being an MIA member demonstrates to buyers that your services have passed a stringent quality assurance accreditation; it's an additional benefit to MIA membership. AIM Higher to achieve Gold or Silver is optional to MIA venue members. Achievement of these levels sends a positive signal to potential clients that superior service levels have been achieved.
The following links take you to further information relating to the AIM standard at Entry Level. Legal Compliance Regulations Reference List A Guide to your portfolio of evidence
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