Aim Red mini    Aim Silver100x58    Aim Gold mini

Capability, Compliance and Competence

What is AIM

AIM is the industry recognised  mark of excellence which demonstrates clearly to your customers that you truly are compliant, capable and competent.

AIM at its simplest is a robust process which ensures that venues and industry suppliers are fit for purpose and operate as decent and ethical organisations.

AIM is also an effective marketing tool and, at the highest levels, a business process that could change the way your organisation operates revolutionising your business.

How does it work?

Venues or suppliers to the industry are assessed by the mia against a set of common quality standards as agreed by the mia and endorsed by the HBAA and more than 35 UK business tourism destinations.

The common quality standards review:

Each application is assessed by the mia and successful venues and suppliers are then entitled to use the ‘AIM Assurance of Excellence’ brand.

The complete criteria can be reviewed here: AIM Criteria for Venues  AIM Criteria for Suppliers 

In recognition of their achievement all accredited venues are featured on the buyer facing portal which actively encourages corporate and association buyers to demand the AIM standard and suppliers are added the database of accredited suppliers.

The AIM process encourages continuous improvement through AIM Higher and can take a venue to the peak of service excellence at Gold. Find out about the higher levels of AIM here.

Latest News


Barbican the venue of choice for UK’s largest fundraising conference

The Barbican is to be the home of The Institute of Fundraising conference for at least the next three years following its search for a new venue for the Fundraising Convention, the largest conference of its kind in the UK. More than 3,500 delegates attended the Fundraising Convention across its three days last month in…


Get Rewarded with Exclusively Yours at Whittlebury Hall

Whittlebury Hall Conference, Training Centre and Hotel is an award-winning four star hotel, conference and training centre, located in rural Northamptonshire, adjacent to Silverstone Racing Circuit, with a broad offering of products and services and 254 rooms including five individual suites; purpose-built event and learning facilities, including 20 conference and training suites and 28 syndicate…


NUS brings flagship summer programme, Lead and Change, to Leeds

The National Union of Students (NUS) brought their flagship summer training programme, Lead and Change, to Leeds Beckett University this August for the first time. Around 200 NUS Exec Officers from students’ unions across the UK came along to the 3 day conference which focused on ‘Student Opportunities’ as well as ‘Union Presidents’. The event,…

Considering Membership?

Client networking opportunities, reduced rates at national exhibitions and valuable bench-marking are just 3 of the reasons to join. Find out more >>

News and updates

Meeting Minutes is the mia's newsletter packed with association news; we produced it every month to help you stay in touch with your industry.


We regularly issue news to the media about the association’s latest work and events. Find all of our latest press releases here: Find out more >>

Events and Meetings

Events tailored to industry needs including seminars, workshops, business lunches and learning breakfasts with guest speakers. Find out more >>


Meet our Supporters