Capability, Compliance and Competence
What is AIM
AIM is the industry recognised mark of excellence which demonstrates clearly to your customers that you truly are compliant, capable and competent.
AIM at its simplest is a robust process which ensures that venues and industry suppliers are fit for purpose and operate as decent and ethical organisations.
AIM is also an effective marketing tool and, at the highest levels, a business process that could change the way your organisation operates revolutionising your business.
How does it work?
Venues or suppliers to the industry are assessed by the mia against a set of common quality standards as agreed by the mia and endorsed by the HBAA and more than 35 UK business tourism destinations.
The common quality standards review:
- Facilities (venues only)
- Legal Compliance
- Performance against a strict CODE of conduct
Each application is assessed by the mia and successful venues and suppliers are then entitled to use the ‘AIM Assurance of Excellence’ brand.
In recognition of their achievement all accredited venues are featured on the buyer facing portal youreventhub.co.uk which actively encourages corporate and association buyers to demand the AIM standard and suppliers are added the database of accredited suppliers.
The AIM process encourages continuous improvement through AIM Higher and can take a venue to the peak of service excellence at Gold. Find out about the higher levels of AIM here.