Aim Red mini    Aim Silver100x58    Aim Gold mini

Capability, Compliance and Competence

What is AIM

AIM is the industry recognised  mark of excellence which demonstrates clearly to your customers that you truly are compliant, capable and competent.

AIM at its simplest is a robust process which ensures that venues and industry suppliers are fit for purpose and operate as decent and ethical organisations.

AIM is also an effective marketing tool and, at the highest levels, a business process that could change the way your organisation operates revolutionising your business.

How does it work?

Venues or suppliers to the industry are assessed by the mia against a set of common quality standards as agreed by the mia and endorsed by the HBAA and more than 35 UK business tourism destinations.

The common quality standards review:

Each application is assessed by the mia and successful venues and suppliers are then entitled to use the ‘AIM Assurance of Excellence’ brand.

The complete criteria can be reviewed here: AIM Criteria for Venues  AIM Criteria for Suppliers 

In recognition of their achievement all accredited venues are featured on the buyer facing portal which actively encourages corporate and association buyers to demand the AIM standard and suppliers are added the database of accredited suppliers.

The AIM process encourages continuous improvement through AIM Higher and can take a venue to the peak of service excellence at Gold. Find out about the higher levels of AIM here.

Latest News


Major events give capital £2.2 billion economic boost and show London is open

Major sporting and cultural events contributed £2.2 billion to London’s economy since the 2012 Olympic and Paralympic Games, demonstrating London is open and cementing the capital’s reputation as one of the world’s greatest sporting and cultural cities. London hosts around 80 major events each year, which contribute at least £400 million to the city’s economy….



Right Angle Corporate are delighted to announce that their Director Lizzy Gaskin has been nominated for Forward Ladies Women in Business Awards 2016. Lizzy has been nominated in the Young Entrepreneur category for creating Right Angle’s sister company, The London Team Building Company. The London Team Building Company provides exclusive events for exceptional companies including…


Star Signing Unveiled For 2016/17 Season…

Ashton Gate has revealed that local Michelin starred chef Josh Eggleton is partnering with the stadium’s hospitality team to provide Pony & Trap inspired menus on matchdays. Building on his previous partnership with the Ashton Gate team for the 2015 Rugby World Cup, Josh is joining up once again with executive head chef George Opondo,…

Considering Membership?

Client networking opportunities, reduced rates at national exhibitions and valuable bench-marking are just 3 of the reasons to join. Find out more >>

News and updates

Meeting Minutes is the mia's newsletter packed with association news; we produced it every month to help you stay in touch with your industry. Find out more >>


We regularly issue news to the media about the association’s latest work and events. Find all of our latest press releases here: Find out more >>

Events and Meetings

Events tailored to industry needs including seminars, workshops, business lunches and learning breakfasts with guest speakers. Find out more >>


Meet our Supporters