Aim Red mini    Aim Silver100x58    Aim Gold mini

Capability, Compliance and Competence

What is AIM

AIM is the industry recognised  mark of excellence which demonstrates clearly to your customers that you truly are compliant, capable and competent.

AIM at its simplest is a robust process which ensures that venues and industry suppliers are fit for purpose and operate as decent and ethical organisations.

AIM is also an effective marketing tool and, at the highest levels, a business process that could change the way your organisation operates revolutionising your business.

How does it work?

Venues or suppliers to the industry are assessed by the mia against a set of common quality standards as agreed by the mia and endorsed by the HBAA and more than 35 UK business tourism destinations.

The common quality standards review:

Each application is assessed by the mia and successful venues and suppliers are then entitled to use the ‘AIM Assurance of Excellence’ brand.

The complete criteria can be reviewed here: AIM Criteria for Venues  AIM Criteria for Suppliers 

In recognition of their achievement all accredited venues are featured on the buyer facing portal which actively encourages corporate and association buyers to demand the AIM standard and suppliers are added the database of accredited suppliers.

The AIM process encourages continuous improvement through AIM Higher and can take a venue to the peak of service excellence at Gold. Find out about the higher levels of AIM here.

Latest News


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The future of the industry is in our own hands now, says the Meetings Industry Association (mia) following the UK’s decision to leave the European Union.   Speaking after official confirmation of the leave result was announced, Jane Longhurst, chief executive of the mia, says: “We know from talking to our members that uncertainty over…


Experience Oxfordshire unveils new conferencing brand and new website

Experience Oxfordshire has announced the rebranding of their conference bureau from Meet Oxfordshire to Experience Oxfordshire Conferencing.   This marks the latest stage in the Experience Oxfordshire rebrand and brings clarity to the company’s structure, with the conferencing business joining the Oxford Visitor Information Centre under one unified Experience Oxfordshire brand. The new branding has been…


The Meetings Show sees 11% increase in unique visitors

Unaudited figures reveal that The Meetings Show has seen an 11% increase in unique visitors and a 2.5% increase in hosted buyers as it welcomed close to 5,000 industry professionals for three days of business, networking and education between 14 and 16 June, 2016. The 3,203 unique visitors included 845 hosted buyers from a wide…

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