The Meetings Industry Association (mia) is hosting a business breakfast event this month with events marketer Hellen Beveridge, for those interested in discovering what impact the new General Data Protection Regulation (GDPR) legislation may have on their business.
The new legislation, due for enforcement on 25 May 2018, has raised concerns over database consent permissions and the practicality of what this will mean for current databases.
Whether a data controller (the organisation that collects the data) or a processor (the organisation that processes the data on behalf of a controller), there will be new rights and responsibilities that companies will need to adhere to. For the non-compliant, they could risk fines of up to €20 million or a percentage of their global annual turnover.
This is the biggest change to EU privacy law for over 20 years and will finally address issues created by the digital age to bring business practice in to the 21st century. Hellen, head of strategic insight at Circdata, will discuss the key factors on becoming GDPR compliant and how this will help to create transparency and reinforce trust.
Jane Longhurst, chief executive of the mia said: “The implications of the new GDPR legislation will be far-reaching and likely to have a significant impact on sales and marketing strategies for venues. As an issue concerning many of our members, we wanted to offer the opportunity to learn about the changes now so robust plans can be put in place prior to the legislation taking effect next year.”
The business breakfast event will take place at Bush House, King’s Venues, London, on Thursday 17 August from 8.30-10am.
Tickets are £25 for mia members and £45 for non-members, and can be booked in advance from www.mia-uk.org/event/gdpr-legislation-business-breakfast/ or by contacting Shauna Murray on 0345 230 5508.