A ground-breaking new online management and registration system is set to revolutionise the way events are planned, promoted and booked.

Teesside-based accommodation, conference and event management specialist Hospitality Guaranteed has launched EventStop, an innovative new online tool for event management.

The system, which has been developed in-house by Hospitality Guaranteed, gives event organisers the freedom to create their own customised event pages, invitations and confirmation emails, using their own brand identity, including logo and visual elements, and has been designed to help organisations easily manage logistics and revenue.

The online tool allows users to quickly and easily build event pages, following simple steps, and features an array of reporting and tracking features, giving organisers easy access to information. Its low charges provide event organisers with the opportunity to increase revenues from ticket sales.

EventStop is backed by the firm’s experienced team of event specialists and is directly linked to Hospitality Guaranteed’s online venue finding service, ConferenceStop. Event organisers using the new system can therefore be supported in sourcing a venue, and Hospitality Guaranteed’s staff can negotiate rates and extra benefits on a user’s behalf.

Launched in June 2006 by Amanda Jackson and Victoria Brunton, Hospitality Guaranteed now works with around 3000 conference and meeting venue suppliers in the UK. Headquartered in Wynyard Park, it has access to more than 80,000 accommodation venues worldwide.

The company developed a unique bookings and management system HGOneStop, which provides the foundation for its online systems. These include ApprenticeStop, a system that supports businesses running apprentice or staff residential programmes and AccommodationStop, which allows users to book and manage hotel stays.

Its clients include businesses in the education, automotive, retail and manufacturing sectors.

Victoria Brunton, director and co-founder of Hospitality Guaranteed said: “Our comprehensive understanding of the corporate events market has given us a deep insight into the challenges faced by event organisers – and we’ve used this knowledge, combined with our own expertise in developing custom online solutions, and our specialist events experience, to shape EventStop.

“The user-friendly system has been shaped to help organisations put their own stamp on their event pages and emails, making their events stand out from the crowd. Plus, EventStop is supported by a dedicated team who can help organisers – whether they are just starting out or are an experienced events professional – to get the best out of their events.”

Amanda Jackson, director and co-founder of Hospitality Guaranteed, added: “EventStop provides a flexible, competitively priced ‘one stop shop’ for event organisers which will help businesses save valuable time and money, and maximise income from ticket sales.

“It’s suitable for events from student balls and music festivals, to seminars, training courses, awards ceremonies and conferences and we’re looking forward to seeing EventStop make a real difference to the event management market.”

Hospitality Guaranteed is dedicated to supporting the local community and a percentage of all ticket sales made through EventStop will be donated to Stockton-on-Tees-based charity, Daisy Chain. Daisy Chain aims to provide a haven for families affected by autism through its Day Centre and Farm, which supports more than 1,700 families in the Tees Valley.

Hospitality Guaranteed is a member of the Hotel Booking Agents Association (HBBA) and is AIM accredited by the Meetings Industry Association (MIA) – an industry-recognised mark of excellence.

For more information on EventStop, visit www.eventstop.co.uk

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