We’ve got a vision…

It’s simple; we want to make sure that venues and suppliers in the meetings, conferences and events sector are given the opportunity to reach the absolute pinnacle of operational and service excellence.

We do this not just because we want their customers to have an outstanding experience but because we truly believe that by setting aspirational standards and by encouraging everyone to be the very best they can be we will help them to compete better on a local, national and international level and, ultimately, ensure the UK is a destination in demand.

We award the AIM standard in recognition of their operational and service excellence an award that every achiever is proud of.

We believe that one day every venue of worth in the UK will be accredited and that corporate clients will only select AIM accredited venues because it will be those venues and suppliers who can demonstrate clearly that they meet the demands of event professionals and their procurement teams.
We reward the achievements of our venues and suppliers by providing brilliant benefits.

We provide our members with fantastic networking opportunities such as our Agent/Venue connect days. This unique, interactive event offers venues & suppliers the opportunity to network with the UK’s leading agents. Watch the below video to learn more and call our team to find out how to join the mia.

AIM Higher Masterclass

Join the mia at The Lensbury on 29th November 2017 to hear from David Battersby and Suzanne Weekes from Hospitality and Leisure Manpower. They will guide you through the AIM Higher process from an assessors and a venues perspective. This Masterclass is your opportunity to find out exactly how to achieve AIM at the highest levels for your venue and it’s your chance to examine the criteria and assess how your venues stands-up before committing to the process.

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Interested in Joining?

To ensure that every member receives tangible return for their investment we make it really easy for members to engage in a proactive way.  Find out how we help you to network with your industry, how we deliver research that can help you steer your business and how you can obtain a 1st class mark of excellence to demonstrate clearly to your customers that you truly are compliant, capable and competent.

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Latest News


BFIRST hosts first charity ball at Church House Westminster

Comedian Jo Caulfield hosted a masked charity ball at Church House Westminster last week (Thursday November 24) which raised funds for medical training abroad. The inaugural annual ball was organised by the British Association of Plastic Reconstructive Surgery and Aesthetic Surgeons (BAPRAS) to celebrate its 70th anniversary and raise money for the work of the…


Celebrate the Festive Season with a difference this year with an Evening with Sami Hyypia at Anfield!

Join LFC Legend Sami Hyypia for a night of entertainment at Anfield on Saturday 10th December. Listen to Sami talk about his time as Captain of Liverpool FC, his role in the historic treble winning 2000/01 side, his partnership playing alongside Jamie Carragher and Liverpool FC’s UEFA Champions League triumph in the Ataturk. Tickets cost…


The Whitebeam launches fine dining concept in city centre

The Whitebeam, a new addition to Southampton’s eclectic dining scene, launches this December in the innovative ‘Spark’ venue, part of Solent University’s recently expanded conference centre. The restaurant is a new concept for Solent, celebrating the abundance of locally sourced ingredients and foraged food available in Hampshire. Located in the University’s £33million building in the…


The mia are offering non-members the chance to receive invaluable data from intelligence tool -miaTouchstone, for 12 month free of charge. Take advantage and sign up by 9th December 2016 to access the vital tool that provides business intelligence and enables you to measure your business performance against the rest.

Click here to register
Considering Membership?

Client networking opportunities, reduced rates at national exhibitions and valuable bench-marking are just 3 of the reasons to join. Find out more >>

News and updates

Meeting Minutes is the mia's newsletter packed with association news; we produced it every month to help you stay in touch with your industry.


We regularly issue news to the media about the association’s latest work and events. Find all of our latest press releases here: Find out more >>

Events and Meetings

Events tailored to industry needs including seminars, workshops, business lunches and learning breakfasts with guest speakers. Find out more >>


Meet our Supporters