Business and marketing tools

to help maximise your business potential

available to all accredited members
Keeping you current

with 1st class service standards

through training and best practice
Events, seminars and workshops

designed to meet your business needs

dozens of seminars and workshops every year

Research to help drive your business forward

quarterly reports to help you plan and budget

Gain industry accreditation and achieve recognition for your business

recognised by agents as the industry standard

We’ve got a vision…………….

It’s simple; we want to make sure that venues and suppliers in the meetings, conferences and events sector are given the opportunity to reach the absolute pinnacle of operational and service excellence.

We do this not just because we want their customers to have an outstanding experience but because we truly believe that by setting aspirational standards and by encouraging everyone to be the very best they can be we will help them to compete better on a local, national and international level and, ultimately, ensure the UK is a destination in demand.

We award the AIM standard in recognition of their operational and service excellence an award that every achiever is proud of.

We believe that one day every venue of worth in the UK will be accredited and that corporate clients will only select AIM accredited venues because it will be those venues and suppliers who can demonstrate clearly that they meet the demands of event professionals and their procurement teams.

We reward the achievements of our venues and suppliers by providing brilliant benefits.

'Show rounds to conversions'

Join the mia to learn about ‘Show rounds to conversions’. Business can be won or lost on the strength of a venue site visit. How many of your enquiries convert to show rounds? How confident are you that your show rounds are up to the mark and will ‘steal the march’ on your competition? If a potential client ‘walks-in’ to your venue unannounced – can you be confident that you and your team are ready to give the best possible impression?

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Interested in Joining?

To ensure that every member receives tangible return for their investment we make it really easy for members to engage in a proactive way.  Find out how we help you to network with your industry, how we deliver research that can help you steer your business and how you can obtain a 1st class mark of excellence to demonstrate clearly to your customers that you truly are compliant, capable and competent.

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Latest News


Black Friday offers from the mia

10% off Events For one week only, the mia are offering you 10% discount for mia events* using the discount code ‘BLACKFRIDAY10’ when purchasing your tickets. Click here to take a look at the events calendar and book your discounted tickets today. *excludes the mia Agents Day Agents Day offer – Early Bird offer (members…


National Events Month Celebration

Supporters of the Britain for Events campaign gathered earlier this week at the Mermaid Theatre to celebrate National Events Month and the contribution the events industry makes to the national economy. Over one hundred industry figures were thanked and congratulated on their contribution to National Events Month by Michael Hirst OBE, Chair of the Business…


Lime Venue Portfolio achieves AIM accreditation at 14 venues

Lime Venue Portfolio (LVP), the UK’s largest collection of unusual, sporting and cultural venues, has attained the Accredited In Meetings (AIM) hallmark of excellence at an additional 14 of its venues. Joining more than 500 of the UK’s leading AIM venues, LVP’s accredited destinations, including Edinburgh Zoo, Kia Oval, Edgbaston Stadium and Leicester City FC,…

Considering Membership?

Client networking opportunities, reduced rates at national exhibitions and valuable bench-marking are just 3 of the reasons to join. Find out more >>

News and updates

Meeting Minutes is the mia's newsletter packed with association news; we produced it every month to help you stay in touch with your industry. Find out more >>

Exceptional Networking

Our series of agent contact events which includes dinners, days and team building, offer both social and business networking Find out more >>

Events and Meetings

Events tailored to industry needs including seminars, workshops, business lunches and learning breakfasts with guest speakers. Find out more >>


Meet our Supporters